Comscore just came out with a survey on the growth of social networking sites which underlines the the fact that hundreds of millions of people globally are visiting these sites daily - "it's not a fad but rather an activity that is being woven into the very fabric of the global internet."
"Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007 - a 72 percent increase from a year ago. MySpace averaged 28.8 million visitors daily in June 2007 - 72 percent more than a year earlier.
Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Facebook's average of daily visitors exploded 299 percent, reaching 14.9 million in June 2007 from 3.7 million a year earlier. "
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